The first message requesting the return of feeding pumps that were not in use, was sent out via a social media campaign – using Twitter, LinkedIn and Facebook – targeting individuals who could potentially have an existing pump that was no longer needed.
Engagement and message-sharing rates were greater than the teams could have hoped, with responses coming through almost immediately. The social media campaign together with close liaison by Nutricia customer care teams with Homecare companies, hospitals, patients/carers and nursing homes meant that the reach was far and the success great.